Introduction

I am an enthusiastic, self-motivated industry professional with a strong work ethic and proven flair for creating inspirational video content which drives reach, engagement and conversions. I have five years’ experience delivering cutting-edge work for one of the world’s best known brands Emirates Airline. During the last two years as a contractor for Jellysmack, ‘the largest content creation platform in the world’  my understanding of the requirements and nuances of each social media platform has helped me turn their creators’ footage into tailored content for their platforms, smashing targets for reach and engagement. I am an organised and dedicated team player – my drive, technical expertise and passion for creating  superb social media content are matched by attention to detail. To find out more about what I can do for your company please do get in touch.

Work Experience

Emirates Airline, Corporate Comms Dept. – Video Editor/Producer – August 2016 to April 2021

I’ve been the in-house Video Editor based in the fast-paced environment of Emirates’ Corporate Communications, Marketing and Brand dept. for 5 years. As one of the world’s fastest growing airlines with over 100 aircraft flying to more than 150 destinations, standards and expectations of its employees and their work are high. As a team we’ve taken visual story-telling to new heights for the business, regularly reaching an audience of millions and earning the respect of our industry peers.

My work supports not just the airline but also owned companies like dnata travel and internal departments like internal communications, recruitment and training. I create video content, mostly for consumer audiences, across a range of uses – from paid advertising to distribution to news media by the PR team’s network of agencies worldwide. The majority of my time is dedicated to working in close co-operation with the in-house social media team for whom I create video content for placement across all owned platforms including Facebook, Linked In and YouTube as well as Emirates’ customer website.

Having gained a thorough appreciation of company’s style and standards I regularly manage the work of external suppliers. From providing initial brief, to hands-on supervision on location, review of completed work I ensure every finished product is accurate, on brand, delivered on time and is within budget.

• Produce high impact, engaging videos either from new footage or re-purposing existing assets
• Management of both internal and external stakeholders, interpret briefs, manage time effectively
• Produce training videos for internal depts inc cabin crew then build, maintain training resource library
• Edit and sub-titled news videos to accompany press releases distributed to media worldwide
• Build, maintain a video footage and royalty-free music database, for use in future re-purposing
• Staying on top of new developments advising on soft and hardware purchases
• Proficient in: camera/sound equipment use; Adobe CC: After Effects, Premier Pro, Illustrator, Audition

Previous Work Experience

While studying, secured work placements and did freelance work to build my experience and CV. Below are examples of some businesses I worked for – I can share reference letters from all upon request.

AME Info – Dubai’s key online news site – Video Producer/Editor Intern Nov to Dec 2011

• Helped source news items and shadowed the recording of video interviews on location
• Amid a busy newsroom, I had to work on my own initiative during direct contact with clients
• Helped them clear a long backlog of footage, editing it into useable videos for their online news site
• On live locations, I helped co-ordinate the equipment needed ensuring nothing was forgotten

Dubai ’92 – part of Arabian Radio Network – Production Intern – July to August 2010

• Spent a month of my summer vacation working with the News Editor to produce sound links, music clips, voiceovers and trailers.

BBC Middle East Business Report – Logger and News Intern – May to June 2010

Spent two months shadowing the BBC’s Middle East team delivering content for the UK’s BBC World channel. Worked for Ben Thompson who is still Business Editor on BBC’s Breakfast Show in the UK and co-host of BBC Business Live. A copy of Ben’s personal written testimonial can be provided on request.

• Took notes at daily editorial meetings and learned how television news broadcasts are planned
• Went out on numerous interview shoots, helping to log the captured content back in the office
• Transcribed the interviews and logged each clip to ensure the best content use in the programme
• Assisted in generating story ideas, how best to tell the stories and then chasing potential contacts for research information or to arrange interview opportunities, working efficiently and to tight deadlines

Qualifications

Master’s Degree (Hons) Graduated January 2016

• Radio and Audio Production at Birmingham City University
• Graduated with a ‘Merit’

Bachelor of Arts (Hons) Graduated October 2014

• Creative Digital Media
• University of Worcester
• Graduated with a ‘2:1’

Three A Level passes – Grade range B – C:

• ICT, Business Studies, Media Studies
• Jumeirah College, GEMS British Curriculum School, Dubai. Sept 2009 – June 2011

Eight GCSE passes – Grade range A – D:

• ICT, Maths, Science, Additional Science, English Language, French, Business Studies, English Literature
• Jumeirah College, GEMS British Curriculum School, Dubai. Sept 2005 – June 2009

Additional specialist short courses:

Motion Graphics – SAE Institute, Dubai (worldwide creative media course specialists) – March-April 2016

Photography (including portrait, landscape, lighting) – SAE Institute, Dubai – May-June 2016

Skills and Competencies

• Proficient in the use of cameras, sound equipment and softwares to capture the story
• Experienced editor – competent user of Adobe Creative Suite: After Effects, Premier Pro, Illustrator
• Creating captions and titles for videos (I completed a certified a motion graphics short course)
• Story sourcing and telling – planning, story concept creation, execution of finished outcome.
• I hold a full, clean driving license

Voluntary and Community Work

Courtyard Playhouse Dubai – Dubai, UAE- Volunteer Editor, Improviser and Actor – 2017 – 2018

• I was a regular volunteer, helping both backstage and front of house even occasionally acting as MC
• In Nov. 2017 was volunteer videographer during week-long Arabian Nights ‘Improv’ ticketed festival
• Used my own DSLR camera, sound and lighting equipment then edited all footage for their channels

Bromyard Speed Festival – Bromyard, UK – Videographer and Sound Recordist – April 2016

• Official event videographer, captured displays of vehicles, the rally and audience reaction
• Pitched and recorded interviews with the event organiser, racing drivers and the Town Mayor
• Sourced royalty-free backing and edited the footage to produce the final edit